Reuters Insider Launch
Hundredwatt Labs was contracted by Thomson Reuters to deliver the Reuters Insider launch campaign. The package included a series of video pieces that were shown on over 300 Jumbotron screens worldwide, including multiple Times Square displays simultaneously. I provided Creative Direction and Visual Design.
Times Square Displays
Canary Wharf and Times Square Displays
Kiosks were strategically located throughout Thomson Reuters and Nasdaq. The large touch-enabled screens allowed individuals to test drive Reuters Insider and explore key features without having to subscribe. The Insider Showcase news feed was also cast on large screens so that the Reuters Insider lineup and video content could be viewed afar.
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