Lifetime Network: Our House Rules
I was recently commissioned by the Los Angeles based agency: Farmer Brown to produce a concept for the opening frames and logo of Lifetime Network show pilot "Our House Rules".
Opening clips of real-world family triumphs and challenges, give way literally to the lists they live by. The three bold colors and voiceover arrive at the contrast of family views and the houses which define them. Each house/arrow leads their angled lists of rules, clips/photos dispersed within negative areas sliding right to left. Arriving on a light field, a clean stage is set for the logo reveal resolving with a punctuated Crown topside.
Each of the colored house icons can be used within the lower third to easily identify who belongs where.
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