Chloé is a French fashion house and luxury brand founded in 1952 by Gaby Aghion. The fashion world relies heavily on technology and media channels to distribute their latest look beyond the fashion week runway. Currently, photos and videos are shared and spread through social media sites and often loose their brand definition. Chloé wanted a forward thinking and elegant way to easily post and aggregate their latest collection media into branded micro-sites, direct from the runway show. This proposed solution was a Hundredwatt Labs project that leveraged our proprietary documentary platform "Foliography" which I co-founded. I created the UI/Visual design of the branded modules and wrangled the code for the Parallax scrolling proof of concept.
Parallax scrolling collection modules
Spring Summer 2013 Collection micro-site
Spring Summer 2013 Collection image viewer
Fall 2013 Ready-to-wear Collection micro-site
Fall 2013 Ready-to-wear Collection image viewer
Chloe/Foliography Platform CMS
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