The Body Alchemist

The Body Alchemist is a Pilates studio in Hillcrest San Diego. The BA instructors and clientele are very colorful and diverse in age and fitness level. Most fitness art direction centers around overly staged, unrealistic stock photography that proves more intimidating and clinical than motivational and fun. This series of prints and illustrations were inspired by the Joseph Pilates story and the personalities of The Body Alchemist studio. Over 20 illustrations were conceived and used for various marketing pieces. Utilizing's "Printfinity", I was able to inexpensively stimulate conversation through a simple business card exchange.